Project
To design and develop an eLearning course that introduces behavioural science to compliance professionals. The course needed to translate complex psychological concepts into engaging, practical learning while positioning an additional learning course as the natural next step for learners.
Challenge
Behavioural science can often feel highly academic, yet the target audience required content that was immediately relevant to their day-to-day roles in compliance. The challenge was to transform a large volume of expert-written content by our copywriter team into a visually engaging, intuitive learning experience that balanced educational depth with accessibility. The course also needed to establish a distinctive visual identity that blended both brands, make full use of Articulate Rise's functionality, and encourage progression to the more comprehensive course without duplicating its content.
Solution
Working closely with our copywriting team, and the initial style guide of the course outlined by the creative director, I implemented and built the complete course within Articulate Rise, creating a modern, responsive learning experience that combined clean visual design with interactive storytelling. I established the co-branded visual language that sat comfortably between two brands, using colour, iconography and structured layouts to simplify complex topics and improve cognitive flow.
To keep learners engaged across the eight modules, I incorporated a wide variety of Rise components including interactive scenarios, knowledge checks, labelled graphics, accordions, timelines and branching activities. Each module was designed around practical, real-world compliance situations, allowing learners to apply behavioural science concepts through role-play exercises, case studies and decision-making activities rather than simply consuming information.
A strong emphasis was placed on pacing and information hierarchy, breaking complex behavioural science theories into manageable, digestible sections that encouraged reflection without overwhelming the learner. The overall experience was designed to demonstrate the immediate value of behavioural science while naturally introducing the wider framework as the next stage of professional development.
Outcome
The finished course successfully bridged the gap between theory and practice, transforming behavioural science into an accessible, actionable toolkit for compliance professionals. The interactive design increased learner engagement, supported knowledge retention through varied learning methods, and provided the client with a scalable digital course that strengthened its partnership with the company I work for. The project demonstrated how thoughtful instructional design and visual communication can make complex subject matter approachable while supporting broader commercial objectives through a clear learner progression pathway.
Assets created
A fully interactive eLearning platform that works both on and offline.
